Al-Abed
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Al-Abed
Al-Abed Coffee Factory: 26% Sales Growth in One Year
Al-Abed Coffee Factory in Hurghada was facing operational challenges that limited its growth potential. Inventory inaccuracies, weak communication between departments, and inefficient workflows created obstacles that affected productivity and profitability. DOIT was engaged to deliver a complete transformation strategy focused on operational excellence and sustainable growth.
0+
Years of
Experience
The Challenges Behind The Performance Gap
When Al-Abed Factory contacted us, they were facing several common challenges that many medium-sized factories experience:
Warehouse Disorder:
There was no accurate visibility over available raw materials, which often led to either shortages or overstocking.
Weak Coordination Between Departments:
The sales team was selling products without confirming raw material availability, while the production team was working without a clear plan.
Work Environment:
There were no clear communication protocols between workers and management, which affected productivity.
Product Development:
The product itself needed improvement in order to keep up with market competition. We were facing a factory with strong potential, but it was operating below its true capacity.
Three Steps to Business Transformation
We did not simply sell them an ERP system. Instead, we implemented a comprehensive plan across three stages:
Explore More CasesTechnical Implementation – Two Months
01
We identified challenges across all departments.
We aligned roles with measurable KPIs.
We improved communication between sales and production.
We aligned roles with measurable KPIs.
We improved communication between sales and production.
Diagnosis and Restructuring – One Month
02
We implemented a tailored ERP solution focused on:
Inventory Management: Real-time material tracking.
Production Planning: Aligning orders with available stock.
Sales & Customers: End-to-end order tracking.
Legacy data was migrated with high accuracy.
Inventory Management: Real-time material tracking.
Production Planning: Aligning orders with available stock.
Sales & Customers: End-to-end order tracking.
Legacy data was migrated with high accuracy.
Human and Product Development – Ongoing
03
Workplace Development: Improved team performance and engagement.
Product Development: Enhanced products through market-driven improvements.
Training: Equipped teams to fully adopt the new system.
Product Development: Enhanced products through market-driven improvements.
Training: Equipped teams to fully adopt the new system.
Measurable Growth Across Operations and Business Performance
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Sales Growth
Annual sales increased by 26% compared to the previous year.
After one year of partnership, the factory achieved stronger employee satisfaction, lower turnover, improved product quality, and increased customer loyalty through repeat orders.
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Production Efficiency
Production efficiency increased by 35% through improved planning.
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Inventory Accuracy
Inventory accuracy reached more than 95%, after previously being based mostly on estimates.
Helping Businesses Achieve Better Operational Results
Maisha Jakulin
UI/UX Designer
“Outstanding Experience!”
Their systems improved our workflow, communication, and overall operational efficiency significantly.
Maisha Jakulin
UI/UX Designer
“Highly Professional Team!”
The process was smooth, organized, and focused on real measurable business outcomes.
